Iwe une mazita akawanda emahofisi ekunyora mazita avo vasina kumbobvira vatenga chinhu here? Munguva ichangopfuura, ndakanga ndichitaura nevamwe vashoma vehama dzangu dzeblogger avo vari vatsva mumutambo wekugadzira mabhuku uye vakandibvunza kuti ndeipi ma e-mail ambandishandisa kana mumwe munhu achinyora tsamora yang.


Ini chaizvoizvo ndine mamwe emaii chaiwo andinotumira kana munhu anonyora aripo, anosiya mazita, nezvimwe zvakadaro. Ndinotenda idzi emaimeri dzinoshanda kushandura vanyoresa kuva vatengi. Izvi zvinonzi kutangisa ma-email. Mamwe masayiti anotumira email yekutengesa kana mumwe munhu akaisa chimwe chinhu mumotokari yekutengesa ndokubva asiya zvakare.

Odblokovat yakarondedzerwa kuti webhusaitiEngetedza kushandiswa kwakagadziriswa maeyili e 152% yepamusoro-cheka-kuburikidza nehuwandu uye 50% yakakwirira yakazaruka mazinga. Izvi zvakakosha zvakakwana zvokuti zvakakosha kuedza kunze kwako pachako mazita ekunyora mazita.

Vanyoreri vako vari kutofarira pane zvaunofanira kupa uye zvaunofanira kutaura. Rako runyorwa rwekutumira runotariswa zvikuru nekuti rwunogadzirwa nechaunga chinangwa chako. Usatarisa kune vakanyoresa paunenge uchironga kushambadzira kwako.

Mukuwedzera, iwe watova nehumwe ruzivo rwakasiyana nezvevaya vanogona kutengesa. Iwe unogona kunge wakaunganidza mazita avo, email, nüimbo uye pamwe zuva rekuberekwa kana yegore, semuenzaniso. Kana iwe ukashandisa tsamba yekutsvaga sarudzo inofanana MailChimp, iwe unogonawo kuona Angaswera ivo vari kuzarura uye iyo inoshamwaridzana mukati mavo vari kutarisa. Devesh kubva kuWP Kube inovhara 11 pluginů yaungashandisa kuunganidza maimeri panel WordPress site uye ndinofunga kuti kuverenga kwakanaka kune avo vanofarira. Ruzivo rwese urwu runogona kuongororwa uye kushandiswa kune mukana wako kushambadzira.

Zvisinei isu hatisi kutaura pamusoro pemashandisi kana mabheji kuti atungamirire mimwe mitungamiri nhasi. Panzvimbo pezvo tiri kutarisa pamudzi wepi neipi yemushandirapamwe my email – ma email.

Mhando dze Tsamba dzekutumira kuMailing List Vanyoresa

Ma sampuli ari pazasi anofanirwa kukupa iwe pfungwa dzemhando dze mavara iwe dzaunotumira kune vako vanyoreri kuti vavakurudzire mukuita uye nekuvashandura kuva vatengi. Ramba uchifunga kuti iy yekutumira runyorwa sevhisi yaunoshandisa ichave iine chaiyo yekukodha iwe yaunofanirwa kuisa kuti ushandise zita remunyore kana zvimwe zvinongedzo.

Gamuchira Tsamba

Anodiwa [Zita Rokutanga],

Tikugashirei XYZ Nhau. Vhiki yega yega, iwe unowana [Wedzera zvimam zvikamu zvetsamba yako pano zvakasununguka uye zvakakosha].

Sekukutendai nekubhadhara, pasi apa panel kode imwe yenguva yaunogona kushandisa ku15% kubva chero ipi zvayo kutenga panel XYZ Web. Pa checkout, shandisa kero code chete: XYZ

Isu tinofara kuva nemi muchikepe. Tikugashirei kumhuri yeXYZ!

XYZ Mvumo
XYZ.com

Buda Tsamba

Anodiwa [Zita Rokutanga],

Tine hurombo kunzwa kuti iwe unoda kusiya iyo tsamba yekutumira. Kana paine chero chatinogona kuita zvakasiyana kuti tisangane nezvido zvako sewezvinyoreswa, ndapota tizivise [link iyi yefomu yemhinduro pano].

Wakave nemukana wekutarisisa mutsara wedu mutsva we [kuzadza chibereko]. Tinoda vose vatinyoresa uye vasingatendi uye vanoda kukupa pachena kutumira pamutengo wako unotevera. Ingoshandisa purogiramu chete: XYZ

Kana uchida kuzonyorazve tsamba yetsamba panel imwe nguva inotevera, ingoenda kune yedu peji peji uye tinya pane "Nyorera" bhatani.

pachokwadi,

XYZ Mvumo
XYZ.com

Chiyeuchidzo Tsamba

Anodiwa [Zita Rokutanga],

Kungofanirwa chiyeuchidzo chekubatsira kuti yako zvisizvo zve15% kubva chero ipi zvayo yekushandisa inopera [zuva rokupera kwekupedzisira pano]. Kurumidza! Iwe unenge uchinge wava nenguva yekushandisa zvakanakisa nezvechipo ichi chinokosha.

Ingoshandisa purogiramu inotevera muBhuku Rokukurudzira rebhokisi pakutevedza: XYZ

Ndatenda!

XYZ Mvumo
XYZ.com

Narozeninový dopis

Anodiwa [Zita Rokutanga],

Všechno nejlepší k narozeninám z XYZ.com! Tinovimba une zuva rekuzvarwa rinofadza. Kuti tikubatsire kupemberera, tiri kukupa iwe yemahara [zadza zvisina chinhu] nechero rekuwedzera pamwe nekutakura kwemahara.

Ita zuva rakanaka kwazvo!

XYZ Mvumo
XYZ.com

Nyaya e-maily

Silverpop inoshuma kuti maererano neConsultancy’s UK Email Marketing Statistics, nezve 52% yevatengi chinyoresa kune tsamba yekutumira vachitarisira kugamuchira purogiramu yekubvisa kana kupikisa.

Apa ndipo panowanikwa maikeri eemaily. Nenguva iyo mutengi anonyora tsamba yako yekunyora, anofanira kutanga kutora mutsamba emaimeri kubva kwauri. Iko email yakagamuchirwa inopupurira kuti iye zvechokwadi akanyoresa mazita ako emahofisi. Iwe unogona kunge uchida kutevera nekutengesa kunopa kubhadhara pachena kana mari iri kure.

Mukuwedzera kune maeemail, unogona kutumira zvikakata zvakakosha kana uine kutengesa, zororo rezororo uye zuva rekuberekwa uye chiitiko chekuyeuka zvakanyanya kune avo vatengi vane zuva rekuberekwa kana remhemberero mumwedzi wakapiwa.

Pamusoro peemail aya, iwe unofanirwa kutumira email yekuyeuchidza nguva nenguva. Semuenzaniso, kana iwe wakapa mutengo wekusaina uye nguva yekupera yava kusvika, yako autoresponder inofanira kutumira email iyo yakakonzeresa kana munhu wacho asina kushandisa kodhi yake yekutaura.

Případové studie

Kana zvasvika pakubudirira kwemashoko emakambani ekutengesa, panel mabhizinesi akawanda anoita izvi zvakanaka chaizvo. Kudzidza maitiro avo kunogona kukubatsira kuti uuye neemaepi jako kuti utumire kune vanyori vako.

LV =

Econsultancy akatarisa LV = yekutumira tsamba uye zvavari kuita chaizvo. LV = ikambani yeinishuwarenzi. Zvinangwa zvavo zvaive zvekuvandudza vatengi rapport uye kuwedzera vatengi vatsva vanotenga inishuwarenzi online. Maemail aya airatidzirwa maererano nerudzi rweinishuwarenzi rwainyoreswa rwaida kutenga uye pavaive vari kuda kwavo kutenga inishuwarenzi.

Somuenzaniso, kana mutengi akasiya kutsvaga houba mokusarudza rudzi rwehutano rwehushuwarisi, emaimeri acho angave akasiyana panel kana mutengi achangotarisa zvaivepo.

Zvimwe zvezvinhu LV = zvakaitwa ndezvekuita kuti e-mailem iine mazita, tsanangudzo pamusoro pemutemo iyo mutengi aitarisa uye achipa nzira dzekutengesa kutengesa, kumba yveshuwarisi uye kunyanakirahnawakhnawakhnawakhna a koja khňaví khňaví khňaví khňaví khňaví khňaví khňaví khňaví khňaví khňaví khňaví khňaví khňaví khňaví khňaví khňaví khňaví khňaví khňaví.

Migumisiro yacho yaisanganisira zvinodarika 50% kuwedzera muzana rakazaruka uye 41,83% kuwedzerwa mukukwira kwepamusoro. Mukuwedzera, kutendeuka kwenhamba kwakakwira kusvika ne20%.

Módní obchod

Canopy Labs vakatarisa chitoro chemafashoni, chavasina mazita chaiwo. Chitoro chemafashoni chakawedzera kuwedzera kupfuura 5 nguva mune shanduko houba mekushandisa e-mail chikamu.

Chitoro chakasarudza kunongedza vatengi vaive vatenga chimwe chinhu uye vange vasati vadzoka kwechingangoita mwedzi mishoma. Iyi nhamba yakaenzana yakatenderedza 12% yevashandisi vayo. Mushandirapamwe weemail yakanga iri nyore tsamba yekutenda nekutenga munguva yakapfuura nekurudziro kana vakatenga zvakare.

Kunyange zvazvo chidimbu chekutsvaga chaingova 1.4 nguva dzakapfuura, kutendeuka kwaive kwakapfuura nguva ye5 zvaive. Mukuwedzera, iyo yebhadharo yebhadharo yaive yakaita nguva ye15.7 yakakwirira.

Koní SmartPak

Marketing Sherpa akatarisa maeamerica akasiyana-siyana akatumirwa na Smartpak Equine izvo zvinoguma nekutengesa kwepamusoro. Iko kambani inotumira dzimwe ma email zvakananga ane zviitiko zvinoshamisa. Vanenge vakakomba 40 emaimeri akasiyana-siyana atinotumira panguva dzakasiyana-siyana.

Izvi zvigadziriswa zvifananidzo zvose zviri mauto uye mabhuku emakwikwi ezvinyorwa. Nhamba yakasununguka inotarisana ne28% uye kutendeuka kwehuwandu i11%.

Somuenzaniso, vanotumira mavhitamini nevatengi mapepa kune vatengi vane mabhiza. Panenge mazuva 11 vasati vatengesa SmartPak kutumirwa, mutengi anotumirwa chiyeuchidzo. Izvi zvinoita kuti mutengi azive apo SmartPak ichasvika ndokumupa iye mazuva mashomanana kuti aite chero shanduko kana kuwedzerwa kune chirongwa.

Vanotumirawo emaimeri anokonzerwa apo motokari yekutengesa yakasiyiwa uye ichikumbira kuongororwa kwezvinhu.

Kukosha Kwokukurukurirana

Zaslat e-mail na adresu kutaurirana ndeimwe yemhando shoma dzinodhura dzekushambadza iwe uchaitira bhizinesi rako. Kana iwe uchinge wagadzira yako yekutanga tsamba dzeemail, iwe unofanirwa kukwanisa kungozvinyora muzita uye kutumira kunze mumabatch sezvinodiwa. Kunyangwe kutendeuka kwako kuchikwira nechero mashoma muzana, izvo zvinogona kukonzera yakakwira yekutengesa vhoriyamu uye zvinoreva mutsauko uripo pakati pewebsite yako kubudirira kana kukundikana.

Jeffrey Wilson Administrator
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